# Merlin

> Merlin is an AI website builder for small businesses and creators. Give it an Instagram or TikTok handle and Merlin reads that public profile — posts, captions, images and bio — then generates a complete, editable, publishable website from it in minutes, with no design or coding work.

Merlin is a hosted product, not a library, SDK or public API. There is nothing to install and no code to write; sites are created at https://merlin.site by entering a social handle.

How it works:

- You enter a public Instagram or TikTok handle.
- Merlin reads that profile and generates a multi-section website from its existing content, choosing a design template and writing the copy.
- You adjust anything — text, images, sections, colours, fonts — in a browser-based visual editor, on desktop or phone.
- You publish, either to a merlin.site subdomain or to a custom domain you already own or buy through Merlin.

Who it is for: small businesses, solo operators, service providers and creators whose content already lives on social media rather than in a brief or a content plan.

## Product

- [Merlin home](https://merlin.site/): What Merlin is, how generating a site from an Instagram or TikTok handle works, and where you start one.
- [Sign in](https://merlin.site/login): Sign in to an existing Merlin account, or create one.

## Legal

- [Privacy Policy](https://merlin.site/privacy): How Merlin collects, uses, stores and deletes personal data.
- [Terms of Service](https://merlin.site/terms): The terms governing use of Merlin.

## Blog

- [Blog](https://merlin.site/blog): Guides and stories on turning your social presence into a real website that books clients.
- [Instagram is the best front door you'll ever have](https://merlin.site/blog/instagram-is-the-best-front-door): Instagram growth coach Whitney Bartlette on why social media and your website do two different jobs, and how to use both together.
- [How to Look Professional Online in 2026 (When You're a Team of One)](https://merlin.site/blog/how-to-look-professional-online): Bridal hair artist Harley Chapman on the five things every solo pro needs online, and the mistakes that quietly cost you clients.
- [Why Clients Don't Book You (Even If They Love Your Work)](https://merlin.site/blog/why-clients-dont-book-you): Event professional CenShae breaks down the 7 real reasons clients disappear after loving your work, and how to fix the friction.
- [Found Online, Booked With Confidence: Meet Karolina Makarenko](https://merlin.site/blog/karolina-makarenko): Bridal makeup artist Karolina Makarenko on how a Merlin website turned her scattered social presence into trust and referrals.
- [From His Grandma's Living Room Floor to Private Chef: Meet Chef Marcus Jackson](https://merlin.site/blog/marcus-jackson): Private chef Marcus Jackson on culinary school, catering three events in one day, and why your reputation is your greatest ingredient.
- [From a Mother's Mission to a Coach for Every Child: Meet Cory Cooper Berens](https://merlin.site/blog/cory-cooper-berens): Children's yoga coach Cory Cooper Berens on building Yoga for Youngsters, and how a real website replaced an Instagram-only presence.
- [Let clients book you straight from your Merlin site](https://merlin.site/blog/merlin-booking): How Merlin Booking works: setting it up, approving requests, connecting an external scheduler, and what clients see.